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One of TIME's Best Inventions of 2021

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Calm is closer than we think


You need a break too.

When your kids are stressed, so are you. Purrble transforms battles and tantrums into moments of calm.


Let Purrble help.

Studies show that kids can learn to calm themselves by calming others. By soothing Purrble, kids learn how to self-soothe when big emotions bubble up

Meet Purrble

Purrble is a cuddly, interactive tool that helps us find calm in moments of stress, overwhelm, and other big emotions.

Purrble's heart races to show emotion. Hold and pet Purrble to slow their heartbeat into a gentle purr. You'll be surprised to find you've calmed yourself in the process.


Purrble is interactive, responsive, and has a simple language of sighs, coos, giggles, and grunts to communicate different moods, likes, and dislikes as you play.

Why Purrble?

When we help children build emotional regulation skills, we set them up for lifelong success. Purrble’s story began with a rich research process, studying the behavioral mechanisms that underpin fidgeting and how engaging gameplay can help children focus and calm down. Purrble was designed to help children discover more about themselves. As children calm Purple they learn more about finding calm for themselves.

Purrble is the result of a collaboration between the Committee for Children, a 40-year-old nonprofit and global leader in social-emotional learning, and Sproutel, a play-focused research and development studio.


  • Gentle soothing purr

  • Dynamic heartbeat changes with Purrble's emotions

  • Sensors that respond to touch and fidgeting

  • Ultra-soft fur

  • Custom-dyed fabric: no two are alike

  • Screen-free play & comfort

  • Purrble arrives in a "live animal" box as a gift from Dr. Pita Treebury - a scientist who needs help taking care of the Purrbles.

  • 2 AA batteries included

  • Ages 3-103


of parents reported that their child is experiencing challenges with emotions, concentration, and behavior during COVID.


of those parents reported that Purrble played a role in improving their child's emotions, concentration, and behavior.


It hasn't even been a full 24 hours and Cameron is happily giving him a tour of our house and introducing him to his other stuffed animals.


I can already sense that he is exuding calm to keep his little furry friend calm.